William Hill

C$ 100
18+ | T&C applies | Play Responsible

Review of William Hill

One of the most trusted and well equipped sportsbook and casino sites in the world
This betting company was founded in 1934 by William Hill and has been among the largest betting companies in the United Kingdom. In addition to this, they broke new ground in becoming the very first betting company to enter the sports betting market of America. Besides being among the best known, they have as well built a trusted brand and in 2015 they boasted more than three million online users.

William Hill is operated from Gibraltar and is licensed by the Gambling Commission in order to operate in the United Kingdom. It is also an IBAS member and is on the FTSE 250 stock exchange list in London, placing it among the most appreciated publicly-traded entities in the UK.

William Hill’s comprehensive betting platform, variety of markets and promotions have seen it establish itself among the top operators internationally. The brand equity William Hill holds in the marketing realm is one of the things that makes it stand out. This review mirrors the prestige behind the largest bookmarker in UK.

It is certain that this bookie lives up to the brand equity it has established. With their sophisticated sportsbook that takes care of most important sports of Britain and a lot of other benefits, you will get the very best out of this multi-channel experience it offers.
William Hill
William Hill
C$ 100 Bonus
Licensed & Verified
18+ | T&C applies | Play Responsible


  • Bet £10 and get £30. This offer is available and is certainly among the finest sports betting bonuses in the world at large. If you make a deposit of £10, you will receive 3 £10 bets, once you enter the C30 promo code after signing up. For the more reputable bookmakers, this is fairly standard and it tends to offer more modest welcome bonuses as compared to other upstart competitors.
  • Minimum odds of 1.5 applies on bets which as compared to others is quite low.
  • Get £5 free bet every Friday when you bet £20 or more on football with at least four selections every week. This greatly suits the fancy of football punters. The number of football leagues and the types of bets are plentiful, with Serie A, Bundesliga, La Liga and the Premier League among the appropriate markets.

William Hill Games

The lobby at William Hill is filled with everything you can wish for in a casino

Customer services

The customer service of William Hill is full-service. It is available all day, 24 hours, seven days a week and all year, 365 days. They’ve got your normal channels to assist: you can live chat, email or phone any of their representatives for the customer service. Social media support is available too helping facilitate questions: twitter. Once you click on the help button and then hit on the text bubble icon, a tab having four different options and a button at the end saying “Tweet Us” will appear. Many bookmarkers got social media accounts but it’s really unique to implement twitter as a mode of answering customers queries like it is done most often in retail and in the media.

Sports covered

  • Vast coverage of football is available.
  • Australian and American football options are also available.
  • On Gaelic sports, odds are also offered.
  • Coverage of nearly all other sports.
  • E-sports options are available too for those that prefer markets such as DOTA 2.

William Hill’s sportsbook offering is extremely impressive. Football market is very important to the business, but other choices surely will not disappoint. In addition to Australian, regular and American football, you also have Gaelic hurling and football. Among the more obscure offerings is winter sports, snooker, UFC/MMA, bandy and darts.

You will also be in a position to gamble on e-sports and a lot of special events such as the lottery, entertainment and politics. A total of 27 sports (28 including virtual sports) are available; you certainly will not be disappointed.

Payment methods

The payment methods at William Hill are not restrictive in any way. There is a minimum deposit for credit and debit cards is £5 and you can receive withdrawals within three to five business days. If you prefer e-wallets such as Neteller, PayPal, Skrill and Pingit, you just need to deposit a minimum of £10 and get your withdrawals within a single business day. For online banking services, that can be connected to your William Hill account directly, you are required to make a minimum deposit of £10 and your withdrawals processed within five to ten business days.

For PaySafe users, a minimum deposit of £10 and a maximum of £250 is able to be processed through bank transfer or cheque between five and ten business days. William Hill-branded CashDirect card is recommended for those who prefer prepaid card. There is a deposit limit of £5,500 and an instant processing of all your withdrawal requests will be done.


Is William Hill secure? Being the most trusted bookie brand in the United Kingdom, it is not astonishing that the security tool is wholly based on making sure that all data is safe. A wide range of SSL encryption services are offered by Thawte and has clients such as the Independent Schools Foundation and TUI. Besides, William Hill regularly reviews security protocols to ensure a secure online gambling experience. Do not worry about your utmost personal information on William Hill; you will certainly be in good hands with the SSL encryption technology of Thawte.

Betting odds

The possibility for availability of advanced odds every day on a wide range of sports and markets are is emphasized on the William Hill site. They have Best Odds Guarantee on horse racing and greyhound too, obviously attempting to entice the punters who depend on Racebets for those markets. They also have Cash in My Bet option making William Hill a top choice. For those gamblers who are cautious of losing money over a bet, this option is available on golf, darts, football, tennis, cricket, baseball, snooker and boxing markets.

This option works on in-play and pre-match bets too in those sports. Lastly, another factor making this bookie excellent in terms of odds is an overall betting margin of 4.5%, that puts it right in track with the finest. It is obvious that you pay much attention to the averages since a lower overall margin means a greater pay-out.


For those people who want to get right into business and go to punting, then this website gives you the function you require to place the deposits and get gambling. It has a properly designed main tab that has all the links to the sports you require, so there is no time wasted rummaging through other unnecessary pages. All the bets that are currently wagered can be accessed on the main page and just beneath the search bar on your bet slip, there is a tip advisor.

This gives you perceptions from the most experienced punters on this bookie, and can assist you look for an excellent deal just under your nose. Betting apps for Android and iOS operating systems working for tablets and smartphones are available. As a matter of fact, it is the number one mobile betting application for Android.

In-play product

William Hill has lots of live sporting options available hence, you will not be short of options when you are live betting on this bookie. Odd are being updated always hence you are able to see what odds are rising or dropping. You are also able to add your likely selections to your own “my favorites” tab by using the button with the green arrow and yellow star. You can also get to view what the most famous bets are in the public, imparting an idea of what the people around you are doing. The results and bet calculator tabs are conveniently located too below your favorites making your bankrolling even simpler and leaving all organized to get the very best out of your in-play.

Other products

Most of us have their attention mostly on the sportsbook but William Hill is much more that only sports. If you fancy Macau or Vegas once in a while, you are lucky: accompanying the poker, casino (live and standard), scratch cards, Vegas and games available is a brand-new feature, Macau. There is also a lot of bingo to stimulate your appetite. This indicates there is plenty of games and promotions for you to attempt beyond the world of sports betting. There is an accumulator option too for football gaming that can be used by you all season.

Bet limits

We all conquer with the fact that betting is fun, but that fun actually ends as soon as you get yourself in too deep. For this reason, all bookies are concerned with promoting responsible betting across the board, and this most trusted brand is definitely no exception. With this bookmaker you are able to fix deposit limits on monthly, weekly or daily basis. In case you are concerned about wasting a lot of time gambling, there is an option of setting Session Time Reminders. If you need to take a small break from your account, there are a lot of tools to enable you do so. There is also always an option of closing the account completely.

Facts about William Hill

LicenseMalta Gaming Authority
Game Providers Playtech
SupportLive Chat, Email
Payment methodsVISA, Mastercard, PayPal, Skrill
Wagering bonuses10x
Mobile casinoYes
Live casinoYes
Our rating
5/ 5

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